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What to say when a caller asks "how much?"
Price-first callers aren't a problem — they're a chance to book. A simple way to answer without scaring them off or underselling yourself.
Don't dodge, and don't blurt a number
If you refuse to talk price, they hang up. If you fire off a number with no context, you're just a figure on their list. The move is to give a range, then steer to a booking where you can actually quote.
A response that works
"Great question — for most [service] jobs it runs between [low] and [high], depending on [the one or two things that actually change it]. The honest answer is I'd want to see it to give you a real number. I can swing by [day] to take a look — want me to pencil you in?"
You've been transparent, you've shown expertise, and you've asked for the booking. That's the whole game.
Capture them either way
- Always get a name, number, and address before you hang up — even if they're 'just checking'.
- Follow up the next day with a quick text; a lot of price-shoppers book on the second touch.
- Track which quotes turn into jobs so you learn your real close rate.
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